Back in 1998, a group called the Metal Roofing Alliance began monitoring the roofing industry, claiming that metal threatened just 4 percent of the residential reroofing industry and 1 to 2 percent of the home-building market. A survey was conducted in 2009, showing that overall market share in the residential reroofing sector was 11 per cent and market share in the smaller new building industry was 5.5 per cent. So here we see that in applications other than steel buildings there has been a rise in metal roofing but we wonder why? And that is because of the tremendous benefits of metal roofing. A non-metal roof has an average duration of 10- 20 years. Asphalt shingles last only up to 17 years but metal roofing can last two to three times longer than that! That’s great now! Do you want to learn more? Visit www.roofingmarketingpros.com/promoting-your-roofing-business-through-social-media-marketing/
Now we will think about the roof materials and colors a little bit here. Metal roofing works very well as a weather-resistant structure because of its base material. Residential metal roofs are made of galvanized steel, this may be Galvalume or Aluminum, but other metals, such as zinc or copper, are possible. These metal roofs are often made of recycled material, which can be recycled after the building’s useful life. You may also apply high-performance coatings to help extend the life of the roofing panels at any time during the fabrication cycle. Coatings also minimize energy consumption and enhance reflection of the solar radiation. Highly reflective colors or dark colors with special reflective infrarot pigments minimize the consumption of energy. It is possible to achieve 70 per cent of solar reflectance from metal roofs. Keep in mind that coating colors can affect reflectivity of a roof. Another advantage of metal roofing is that it’s perfect for renewable energy systems.
Now let’s look at pricing here. Metal roofing should be considered not just on size, in terms of life and value. We know the installed cost may be more expensive than traditional roofing, but metal roofing will last longer and help to lower utility bills. These may also qualify for up to $1,500 in tax credits. A credit worth up to 30 per cent of material costs up to $1,500 per building can be given as part of the Stimulus package that began in 2009. A metal roof can even raising certain insurance premiums by up to 35 percent.